We have set up a specialist division to develop Implicit Testing. This is a technique that measures unconscious attitudes rather than conscious thoughts, and was pioneered by Harvard University.

It allows us to measure hidden feelings about brands, which are often both different from, and more important than, the thoughts that can be accessed by conventional research

 Click below to see some more explanation and a link to a politics survey that measures unconscious preferences (as well as conscious views) about Gordon Brown and David Cameron: